The advent of blogging, online forums and facebook as corporate communication tools are becoming more apparent these days. A sophisticated organisation needs to present itself consistently over these medium. One serious consideration often overlooked is the corporate avatar. The use of caricatures for corporate avatar reflects a fun and friendly organisation. It can also be used effectively as an icon over traditional medium such as printed newsletters and namecards.

National Library Board of Singapore probably had that in mind when they requested for more caricatures. This time its for their adult section librarians to be drawn with a formalistic tone and several new children’s librarians to be drawn like we did previously.

These are also presented to the individual librarians. We drew this set digitally with a Wacom tablet.