Caricatures is an effective advertising vehicle if you know how to use it. Serangoon Road otherwise known as little India is abuzz with foreign workers on any Sunday afternoon. A caricaturist in that crowd is a welcomed distraction and I was soon surrounded by curious Indian and Bangladeshi workers who even cheered after each drawing is done in less than three minutes. For two hours, I pulled the crowd to the Starhub booth where they were enticed with offers for prepaid cards, mobile phones and a free caricature.